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The Lip Bar at IMATS NYC 2016

The Lip Bar at IMATS NYC 2016

The Lip Bar

Responsibly made vegan and gluten free cosmetic line breaking down the barriers on what is considered  “Mainstream Beauty” in this industry. Challenging the world of cosmetics to create colors for women who aren’t afraid to express themselves through makeup.
Photographer: James Barnes      Models: Tasha & Cody, Makeup: Me Creative Director: Rosco Spears

Photographer: James Barnes     
Models: Tasha & Cody, Makeup: Me Creative Director: Rosco Spears

lip-bar

This cosmetic line that started out in Melissa Butler's kitchen has all women, especially women of color, raving about the quality and affordable price point. IMATS NYC was a great success for the brand and I was front row participating in its game-changing success.

melissa-butler-lip-bar

The Lip Bar Booth #724 IMATS NYC

Founder/Owner Melissa Butler took the time to answer a few of my questions. Lookout for that interview on my follow up post next week.

This experience has opened my eyes and made me feel extremely proud to be apart of this movement. The support and love received was phenomenal, knowing we work/live in a industry were stereotypes still exist. The Lip Bar is a breath of fresh air making ground breaking statements like:

"Fuck Yo Beauty Standards"

In a world where being rebellious is non existing. The products speak for themselves high pigmentation at reasonable prices there’s no denying The Lip Bar will reign victorious in a industry that could use more diversity.

#Squadgoals (from left) Brandi, Melissa, Rosco, Kory & Me

#Squadgoals (from left) Brandi, Melissa, Rosco, Kory & Me

The Lip Bar Booth #724 IMATS NYC

The Lip Bar Booth #724 IMATS NYC

"Drama Queen" liquid matte lipstick. // Shirt coming soon on  TheLipBar.com .

"Drama Queen" liquid matte lipstick. // Shirt coming soon on TheLipBar.com.

(From left) Creative Director, Rosco Spears // Founder, Melissa Butler

(From left) Creative Director, Rosco Spears // Founder, Melissa Butler

"Mood: Fuck Yo Beauty Standards".

"Mood: Fuck Yo Beauty Standards".

Meet Latisha Rankin, the founder of Grey+Hues

Meet Latisha Rankin, the founder of Grey+Hues

Bésame Cosmetics is Classical Hollywood with Argentine Inspiration

Bésame Cosmetics is Classical Hollywood with Argentine Inspiration